Friday, April 1, 2011

A REVOLUTION









These images also helped start a new body image revolution. Both were featured in Glamour magazine and had immediate response with email coming to the Glamour offices. The intense response from readers shows that there is a great want and need for women in fashion magazines who look like today's average women. Women are raised to pick at themselves, groom themselves and evaluate the way they look, we are pressured to be worried about every thing that pertains to our image, afraid that it will affect the quality of our lives, and to be honest, it often does. Fashion is not exactly made to fit all sizes, but maybe as a industry, instead of designing for a size 00 we should rethink our customers and see what they are longing for. It is clear that women are wanting a more figure friendly look, they want to accept themselves as a beautiful being and who are we as designers to make women feel bad about themselves? As a fashion design student that is not something I want to do. I want to empower women, make them feel beautiful, not play on their weaknesses to get them to buy a product.


BEAUTY PRESSURE



This video was created for the Dove campaign for real beauty. That campaign started to pave the way for real beauty in the fashion and beauty industries. If you notice in the video itself many fashion images are used to represent the pressure that this young girl would be exposed to. This type of exposure is something we all can relate to, especially those working in the industry. I feel like it is a perfect example of how the fashion industry pressures young girls into being that "ideal beauty".

That being said, I ran across an article stating that abercrombie and fitch has started making padded bikini and bandeau swim suit tops for their abercrombie kids line. Does a child within the ages of 8-14 really need a padded swim top or even a padded bra? I will leave that to you. The link to the article below and the link to an actual garment from the abercrombie kids website:

Article/Refrence

Abercrombie Kids Padded Bikini Top